Nisar Ahmed from Bradford has landed a starring role in a new national marketing campaign from the National Apprenticeship Service.
Nisar who works for Bradford based housing association, Incommunities, is an apprentice electrician and is currently studying for an NVQ Level 3 in Electrical Installation with City Training Services and Bradford College.
The campaign aims to showcase the talents, skills and commitment of real apprentices and their employers by utilising their experiences to positively inform and persuade more companies and individuals to reap the benefits for themselves.
Incommunities is the only housing association in the UK to be invited to take part in the campaign.
Nisar Ahmed joined the other stars of the campaign from insurance brokers Bluefin, Bentley, BT, builders Jelson Homes and SEC Recruitment at a parliamentary reception in London last week (8th February).
Speaking at the launch event in Parliament, Minister for Skills, John Hayes MP, said: “These young people are an inspiration to anyone looking to break in to their chosen industry. They show how the gold standard training in the apprenticeship programme can be a launch pad for careers across all sectors.
“This exciting new campaign will spread the word that apprenticeships not only deliver the skills businesses need in order to grow, they also enable people to build long, fulfilling and productive careers. We are committed to making it easier for employers to take on trainees, in part by cutting bureaucracy, raising quality standards and providing cash incentives to small firms who want to take on apprentices.”
Nisar Ahmed said: “I work in a team rewiring people’s homes. I’ve got a mentor and a manager who gives me advice and support, and teaches me new skills every day. At the end of my four-year Apprenticeship I’ll be a qualified electrician and nearer to my ultimate goal of a successful career in construction.“
Jaine Bolton, Director of the National Apprenticeship Service, said:
“It’s fantastic that Nisar and Incommunities are working with us to promote the very real, positive, difference Apprenticeships make.
“Encouraging more people to take up quality Apprenticeships is absolutely vital in equipping young people with the skills they need for the future – and the skills that Britain needs to grow.
“Quite simply, there has never been a better time to offer or take an Apprenticeship and Nisar will help us ensure this is known across the country.”
Geraldine Howley, Incommunities Group Chief Executive, said:
“We’re thrilled that Nisar’s success is being recognised in this major national campaign. Apprenticeships are part of the DNA of Incommunities and we have been ranked as one of the Top 100 apprentice employers.
“We challenge our apprentices to learn as they go, and split their development between the classroom and the field. It’s good for both parties: they get skills that help them in their careers; we get talented people who benefit the future of our business.”
To find out about Apprenticeships visit www.apprenticeships.org.uk or call 08000 150 600.
