Choosing what’s right

We want everyone who lives in our homes or uses our services to feel respected, listened to and treated fairly. This page explains what we're doing to make that happen, and the difference we want people to see and feel. 

Read the full strategy

Why this matters

Bradford and Kirklees are home to people from many different backgrounds, cultures and faiths. We're proud to work in places shaped by many ages, identities and experiences, and we want our services to work well for everyone. 

We know that not everyone's experience is the same. That's why we're focusing on making our services fairer, more inclusive and better shaped around the people who use them. 

What you can expect from us

Fair Treatment

Fair treatment

You should feel respected

We want everyone to be treated fairly and with respect when they deal with us.

Your Voice

Your voice matters

We will listen and act

Your feedback and experiences should help shape our services and decisions.

Better Services

Better services

We will design services for real people

We want our services to reflect the different needs of the people and communities we serve.

Real Action

Real action

We want change you can feel

This is about practical action and visible improvement, not just good intentions.

How we’re making changes

We're focusing on a few key areas that will make the biggest difference. These include: 

  • listening more closely to customers and acting on what they tell us

  • working with communities and partners to understand different experiences

  • making sure our services are designed in a more inclusive way

  • improving fairness in access, opportunities and support 


We also want to be clearer about how feedback leads to change. That means showing more often what we heard, what we did, and what difference it made. 

This work is shaped by real experiences

We haven't developed this in isolation. It has been shaped by listening to customers, colleagues and communities, and by using lived experience to help guide decisions. 

That matters, because the people affected by decisions should help shape them. 

Our three key goals to guide us

We're starting with the things that will make the biggest difference for people in West Yorkshire. These goals show where we're putting our time and effort first, and they're clear steps that move us towards real, visible change.

Graphic to show our three key goals to guide us

What that means in practice

Understanding customers

Actively seek to understand how different customers experience our services

Better decisions

Better decisions based on real customer experience

Fair treatment

Fair treatment for everyone

Clear communication

Clear, respectful communication

Everyone valued

Everyone feels seen, heard and valued

Speak out

Not being afraid to speak out when it matters

Rachael Dennis

Everyone connected to us should feel seen, heard and treated with fairness. I'm proud to lead an organisation that stands firmly against racism and exclusion in any form.

Rachael Dennis

Chief Executive

We know there’s more to do

We won't always get everything right first time, but we are committed to keeping on listening, learning and improving. We want this work to feel real in people's everyday experiences with us.

If you'd like more detail, you can read the full document

EDI Strategy